The next nespresso boutique in Brussels is on its way.
The great example in many marketing courses along with iphone. Added value creation, customer lock in (mental and machine) and up scale positioning. And of course, customer experience.
Sunday, February 7, 2010
The marketing example Nespresso opens another BOUTIQUE. Coffee with heart and soul... how much added value can coffee cups take?
The next nespresso boutique in Brussels is on its way.
The great example in many marketing courses along with iphone. Added value creation, customer lock in (mental and machine) and up scale positioning. And of course, customer experience.
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