Improve the perceived value of your product: call it American.

Even the typical German Pretzel couldn’t escape it. A Pretzel tastes better when it is called American: “Original American Pretzels”. And they are probably right. “Deutsche Pretzels”, who would want those, if you’re not in Berlin.

And if you’re thinking of opening a Pretzel stand yourself, I suggest you start with a level playing field by calling it:“New York Brezeln”. Maybe it’s even a competitive advantage.