So You Wanna Be A Rockstar

I would suspect that the Rockstar Energy Cola is a spin off from the searching-for-talent-shows. Who is so desperate trying to become a Rockstar by drinking Cola? Are there any people?

Something like: “After Dolce & Gabbana’s Mentor Tips didn’t help I started drinking Rockstar Energy Cola. It has to work, because it is a double size can. So I double my chances. And it contains Vitamins and Ginseng. Maybe I can get it on prescription.”

And yes, there are some people who buy Rockstar Energy Cola. It sells more than a billion cans per year…

Happiness in simplicity (2)

Do you really need more than the daily specials sticked to the wall?

Happiness in simplicity...

recreational zones

As seen in several capitals around the world: implementing recreational zones including bicycle paths. In Northern European countries, we cycle everywhere and don't need these zones urgently, but elsewhere the cities are embracing them. This one is in Lisbon, Portugal, 7 KM along the river Tagus from Belem to Cais do Sodre. Cycling or walking, you can read famous words by the Portugese poets Pessoa and Caeiro. Blogger Abilio Vieira shares the ride with the world.

Dolce Gabbana Is My Mentor

Dolce Gabbana Is My Mentor.
I am astonished. This can’t be real. Dolce Gabbana Is My Mentor, put on a bracelet. Everybody can see who my mentor is, because it’s written on my silver bracelet, Dolce Gabbana Is My Mentor. How can Dolce Gabbana be your mentor? Do you call, e-mail or twitter? And what advice does Dolce Gabbana give u? Buy D&G…?

When Dolce Gabbana is Your Mentor, I’ll show you mine:
G-Star Is My Guru
Adidas Is My Advisor,
Cindy Crawford Is My Counselor,
And Tweek Tweak is my Tutor!

Chiquita: The Bxxxxx Brand

Chiquita Brand
Chiquita = Banana. I should have know better. Chiquita = Brand. To be more precise, Chiquita positions itself as The Premium Fruit Brand. And their product line exceeded my expectations.

Product lines
1. First of all Chiquita sells Fruit. Next to bananas 14 kinds of other fruits, like Apple, Kiwi, Pears and Nectarines.
2. To make it easier, they also chop the fruit and put it into a small bag. This product line is called Healty Snacks. The chopped apples are called Apple Bites. But of course children don’t like healty, so Caramel is added. And then the name makes sense again, Snacks.
3. For people who don’t want to chew, the fruit is chopped even smaller and the Fruit-In-A-Bottle is available.
4. And for those who want to keep it fresh for a long time, the Fruit-In-A-Bottle is frozen. This line is called Frozen Smoothies.
5. There is also Salad in a bag available. Don’t know why and it doesn’t fit the number 1 Fruit producer.

Distribution or Branding?
The reason why I write this piece is my encounter with the Chiquita Fruit Bar. Next to supermarkets and grocery stores they start their own distribution. And why? I cannot imagine that the volume of this shop is the main consideration. They planted the full product line of Fruit (genuine, chopped and bottled) on a top spot. I think this is Top Branding!

Location Based Telephone Advertising, The China Way

Location Based Advertising
When I think of Location Based Services, the mobile Phone pops into my mind. But in a hotelroom in China I saw this fixed telephone which has a huge touch screen. At first, the functional part and the advertorial part are separated. After that, the full screen is used to display the advertisements. And then back to the split screen. There are all different types of advertisements and here is something to gain. As a non-resident I’m not planning on buying a Lexus. So that advertisement is a waste of money on me. What I would like to use is an instant reservation tool for the restaurant of my choice.

Apps and Adds on mobile?
Of course, these kind of applets are available on your mobile phone. First however, the costs for establishing an internet connection in China are high. Secondary the applets you are used to work with, probably don’t work because they are blocked.

Full Screen Light
O, and u are worrying about the light of the screen when trying to sleep? When u turn of the lights, the display turns to black.