For the introduction of the new A8, Audi wanted a campaign with high visibility. So Audi redefined the definition of ‘Above The Line Campaign’ for their top-of-the-range A8 model.
And what can be more above the line than the Taipei 101 building? The introduction of the Audi A8 is at a height of approximately 450 meter truly above the line.
Audi did the trick before:"the iconic brand and the ad is placed on another icon"
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