Sunday, November 13, 2011
Männer farben nicht. Männer tunen. Men don’t paint. They tune... their hair!
Alcepin was looking for the sharpest customer insight to market their new shampoo for men. After weeks of research the discovery was made. First insight: before men are getting bold they still have hair. Second insight: a lot of those men like cars. After Alcepin combined those insights the result is a unique proposition: Tuning Shampoo!
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