Dolce Gabbana Is My Mentor

Dolce Gabbana Is My Mentor.
I am astonished. This can’t be real. Dolce Gabbana Is My Mentor, put on a bracelet. Everybody can see who my mentor is, because it’s written on my silver bracelet, Dolce Gabbana Is My Mentor. How can Dolce Gabbana be your mentor? Do you call, e-mail or twitter? And what advice does Dolce Gabbana give u? Buy D&G…?

When Dolce Gabbana is Your Mentor, I’ll show you mine:
G-Star Is My Guru
Adidas Is My Advisor,
Cindy Crawford Is My Counselor,
And Tweek Tweak is my Tutor!

Chiquita: The Bxxxxx Brand

Chiquita Brand
Chiquita = Banana. I should have know better. Chiquita = Brand. To be more precise, Chiquita positions itself as The Premium Fruit Brand. And their product line exceeded my expectations.

Product lines
1. First of all Chiquita sells Fruit. Next to bananas 14 kinds of other fruits, like Apple, Kiwi, Pears and Nectarines.
2. To make it easier, they also chop the fruit and put it into a small bag. This product line is called Healty Snacks. The chopped apples are called Apple Bites. But of course children don’t like healty, so Caramel is added. And then the name makes sense again, Snacks.
3. For people who don’t want to chew, the fruit is chopped even smaller and the Fruit-In-A-Bottle is available.
4. And for those who want to keep it fresh for a long time, the Fruit-In-A-Bottle is frozen. This line is called Frozen Smoothies.
5. There is also Salad in a bag available. Don’t know why and it doesn’t fit the number 1 Fruit producer.

Distribution or Branding?
The reason why I write this piece is my encounter with the Chiquita Fruit Bar. Next to supermarkets and grocery stores they start their own distribution. And why? I cannot imagine that the volume of this shop is the main consideration. They planted the full product line of Fruit (genuine, chopped and bottled) on a top spot. I think this is Top Branding!

Location Based Telephone Advertising, The China Way

Location Based Advertising
When I think of Location Based Services, the mobile Phone pops into my mind. But in a hotelroom in China I saw this fixed telephone which has a huge touch screen. At first, the functional part and the advertorial part are separated. After that, the full screen is used to display the advertisements. And then back to the split screen. There are all different types of advertisements and here is something to gain. As a non-resident I’m not planning on buying a Lexus. So that advertisement is a waste of money on me. What I would like to use is an instant reservation tool for the restaurant of my choice.

Apps and Adds on mobile?
Of course, these kind of applets are available on your mobile phone. First however, the costs for establishing an internet connection in China are high. Secondary the applets you are used to work with, probably don’t work because they are blocked.

Full Screen Light
O, and u are worrying about the light of the screen when trying to sleep? When u turn of the lights, the display turns to black.

railings and relics

In the summer palace in Beijing they don't just protect the relics

Phone tag for discounts

In Beijing, you can observe many adults with a peculiar phone charm on their mobile phone: a tag that can be swiped over a reader in shopping malls to receive many different types of discounts.

Coffee on Greek train

Who said Greece was a country of Nescafe drinkers? Apart from the Greek coffee and Nescafe, they also have something called French coffee. And that's filter coffee. And that's what they served on the Intercity Express from Athens to Thessaloniki (comes with the 1st class ticket), in a cup-with filter, nice!

Tic Tac’s latest innovation: addition of ‘Passion’ to its mints.

The latest innovation of Tic Tac is ‘Cherry Passion’. With the addition of ‘Passion’ Tic Tac puts more symbolism into its product.

The classic Tic Tac is simply called ‘Mint’. Then ‘Orange’, ‘Lemon’, ‘Cinnamon’, were launched, including the coloured packaging. And then the product designers invented ‘Cherry’. And the marketeers faced a difficult task. Just launching the new Cherry taste wasn’t good enough this time. Competition is tough. It needed something extra. Something to let the customer feel good about, maybe even get him excited. ‘Passion’ was the answer.

What will the next innovation of Tic Tac be? A few suggestions: ‘Tic Tac Pear Steamy’, ‘Tic Tac Grape Gentle’, and the ‘Tic Tac Kiwi Soft’. The ‘Tic Tac Kiwi Soft’ will come in a new cuddly package, so the softness can actually be felt…