Marketing Nespresso, a prediction for the new boutique. People in line to get their cups. On line is easier, but the experience is lacking...

Herby a prediction of the expected succes of the Nespresso Boutique (see previous posting): people in line to get their cups. This amazing line is in the nespresso corner in Bijenkorf Utrecht (NL). I took this picture in 2009 and remembered i t because of the nespresso boutique to be

The marketing example Nespresso opens another BOUTIQUE. Coffee with heart and soul... how much added value can coffee cups take?

The next nespresso boutique in Brussels is on its way.
The great example in many marketing courses along with iphone. Added value creation, customer lock in (mental and machine) and up scale positioning. And of course, customer experience.